The AIM add running currently consists of the following:

A red background with white letters reading: "This Valentine's day"
Another screen same style: "hit the Love Tub"
Cut to picture of two slightly blocky cgi humans with drinks in a hot tub.
Add on text: "The Sims Online, click here to heat things up"

Now I understand that part of the appeal of the sims is that you can replace your completely boring life with a moderately more interesting virtual life where you're virtually getting some action, but it seems this add is just making that a tad too explicit to really be effective. I mean its like: "Single on valentine's day? Feel pathetic? Can't find any real dates ever? Why not hook up with chunky blocks of pixels online?"

(Reminds me of this onion article...)