Errr... Nat... Have you heard about the BoSox adopting "Cowboy Up" as their rallying cry this year? Here's one article on it:

"Notwithstanding the fact that "8 Seconds" rode straight to video, more or less, "cowboy up" has managed to buck the odds and hit linguistic pay dirt, having been branded onto everything from clothing lines and bumper stickers to bull-riding documentaries and coffee-table tomes about the Wild West."