I can guarantee without a doubt that 8 Seconds did NOT go straight to video in rural New Mexico. It was the only movie playing for weeks. (Not that I was actually in rural New Mexico when this happened, but my sources are reliable.) If you could make the sappiest, most tear-jerking country song into a movie, it would be 8 Seconds. I like taking "Cowboy Up" as a rallying cry -- it's a lot better than "Out for Blood" or some other cries that I've seen teams take before.