09 March 2004

On a somewhat lighter note: American Brandstand is a fun site that diligently tracks the brands that appear in the lyrics of the Billboard Top 20. Updated on a weekly basis, the site allows you to follow product mentions from Usher's "So gimme the rhythm and it'll be off with they clothes, then bend over to the front and touch your toes / I left the Jag and I took the Rolls, if they ain't cutting then I put 'em on foot patrol" to Kayne West's "I drink a Boost for breakfast / and Ensure for dizzert / Somebody ordered pancakes I just sip the sizzurp." Last year, Mercedes was by far the most frequently namechecked brand, followed by Lexus, Gucci, Cadillac, and Burberry.

Of course, for months now, the charts have been dominated by a single, incredibly catchy product reference for the ages, and according to this article, Polaroid is pretty happy about it. However, they've also felt the need to issue a press release noting that Polaroid's instant photographs "no longer need shaking to dry."

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