05 August 2004

Recently I bought several adorable apple computer products. Several of which say very prominently on the packaging: "Designed by Apple in California." Now I understand that it's typical to include made in America to appeal to people's patriotism or whatever... But why the emphasis on California? Are Californians more likely to buy California products? Or does everyone have some happy association with California that makes them think, "oh, it's from California, how sunny and innovative!" Any guesses?

(Oh, which cute apple products you ask? iBook G4 14" and a 4th generation iPod. Yes I did get one the first day they were available in stores. And yes I am counting on the adorableness of my computer products rubbing off on me.)

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