10 September 2004

Although it hasn’t been officially released yet, the new FAO Schwarz catalog has been circulating in my office for a few days, and has already received a fair amount of press. Items on sale include a $15,000 Mercedes for kids, a $10,000 jukebox, and La Petite Maison Custom Playhouse for "$30,000 and up." The last item, described as "the most luxurious playhouse in the world," features custom interior decoration, recessed lighting, bay windows, a working kitchen and media room, and a grand staircase. "When children are used to living well," the catalog says, "they should play like this."

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